Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how hcapay.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website and affiliate services. Please read this policy carefully. If you do not agree with our practices, please do not use our services.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other identifiable information you voluntarily provide.
- Technical Data: IP address, browser type, operating system, referral source, and pages visited.
- Cookies: Small data files stored on your device to recognize you and enhance your experience.
- Usage Data: Information about how you interact with our website, including clicks, time spent on pages, and links followed.
- Device Data: Device identifiers, location data (if permitted), and hardware model.
How We Use Information
We use the information we collect for various purposes, including:
- Providing, maintaining, and improving our website and services.
- Affiliate tracking and commission calculation for casino and gambling partners.
- Analytics and performance monitoring to understand user behaviour and website effectiveness.
- Personalising your experience and delivering relevant content.
- Sending promotional emails, newsletters, and marketing communications (with your consent).
- Detecting, preventing, and addressing fraud, abuse, and technical issues.
- Complying with legal obligations and enforcing our Terms of Service.
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on hcapay.co.uk. Cookies are small files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Necessary for website functionality and security.
- Analytical Cookies: Track user behaviour to improve site performance.
- Affiliate Tracking Cookies: Monitor referrals to casino partners for commission purposes.
- Marketing Cookies: Used for targeted advertising and remarketing campaigns.
Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling essential cookies may affect website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, content, or services of these external websites. These third parties operate under their own privacy policies and terms of service.
When you click on affiliate links and visit partner websites, your data is governed by their privacy policies, not ours. We recommend reviewing the privacy policies of all third-party sites before providing any personal information. We do not endorse or guarantee the privacy practices of external sites.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request limitations on how your data is used.
- Right to Data Portability: You may request your data in a structured, commonly-used format.
- Right to Object: You may object to processing for marketing or profiling purposes.
- Right to Withdraw Consent: You may withdraw consent at any time where processing is consent-based.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Retention periods vary depending on the type of data and the purpose of processing:
- Account Data: Retained for the duration of your account and up to 7 years after account closure for legal and financial compliance.
- Analytical Data: Typically retained for up to 26 months.
- Marketing Data: Retained until you unsubscribe or request deletion.
- Affiliate Tracking Data: Retained for up to 2 years for commission and dispute resolution purposes.
Once the retention period expires, we securely delete or anonymise your data.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@hcapay.co.uk
Website: hcapay.co.uk
We aim to respond to all data subject requests within 30 days. If you believe we have not resolved your concern satisfactorily, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: hcapay.co.uk is a non-Gamstop affiliate website. Our services and affiliated casinos operate outside the UK Gambling Commission's self-exclusion scheme. Players should gamble responsibly and seek help if needed.